About 'Alpha+Good'

Alpha+Good (sort of a bad wordplay on Orwell and machismo) is a side project that belongs to 'Onklare taal' ('Unclear language'), the umbrella of several of my literary projects in Dutch. This section is almost exclusively in English and comprises my ongoing thoughts on progress, gender, politics and various other social themes. Are you a little lost? This link will take you right back to my home page.

Saturday, February 09, 2013

Shit on the radio

Commercials on the radio are usually not very good, and grating at worst. There's a few tropes in particular that I would like to see eradicated for good, and frankly I'm quite surprised there's not more protest about them, since commercials are a blight on the radio waves that many people just put up with.

  • All white, all the time: Now, I hear you, making a person 'sound' like they are non-white is likely to be racist. But it could be as simple as the names people use. It's always David, Lien, Kelly and Peter. It's never Mohammed, Fatima or DieudonnĂ©.
  • Catty women: I get that it's often an attempt at portraying a woman as clever and snarky, but it often comes off petty for no good reason, playing up the angle of the vindictive, jealous lady.
  • Defeated men: We can't undermine the patriarchy enough, but really, this trope has long ceased to be creative or original. The defeated man always ends up being some sort of lowest common denominator idiot who can apparently barely function in life without said catty women, and ...
  • Know-it-all kids: Super-irritating and not cute at all.

While we're at it, it would be cool if they also stopped pretending they're folksy and/or middle class by calling each other 'zoeteke'. Especially if it's with that undertone of barely suppressed contempt and stupidity. I know no couple who calls each other that, and if they do, they probably deserve to be kept out of polite society.

I, for one, don't take kindly to being insulted in my intellectual capacities, and neither should anyone else.